Overview

Company: Kannect Platform (SaaS)

My Role: UI/UX Designer

Team: Design Lead, Project Manager, Full Stack Developer, Mobile Developer & Tester

Duration: 2022 - 2024

Tools: Figma, Google Doc, Notion, ChatGPT, Freepik, Canva, Jira

What is Kannect?

Kannect is an all-in-one SaaS platform built to help communities run smoothly in one place. It supports events, campaigns, donations, announcements, and messaging, without forcing organizations to juggle multiple tools. I worked on Kannect as a solo UI/UX designer, shaping the product from core workflows to final interface design.

The Business Problem

Community-led organizations were operating on fragmented tools like events, communication, payments, and member data scattered across platforms.

This led to:

• High operational effort for admins

• Low visibility into engagement

• Inconsistent member experience

The challenge was not adding more features;
It was making a complex ecosystem feel simple, connected, and actionable.

Constraints

Broad feature scope (events, campaigns, donations, messaging)

• Non-technical users (low learning tolerance)

• Early-stage product (no defined structure)

• Multiple user roles (admins + members)

• Need for scalability across different community types

Product Insights

1. Fragmentation was the real problem

Users didn’t need more features, they needed one system that connects everything

2. Events = core growth engine

If event flows failed → engagement dropped

3. Communication needed precision

Admins needed control, targeting, and visibility, not just messaging

4. Analytics needed to drive action

Not “what happened” → but “what should I do next?”

5. Onboarding defined product success

If users didn’t understand structure early → product felt complex

Key Learnings

1. Shifted from “feature-first” → “workflow-first”

2. Built a unified information architecture

3. Simplified complex actions into guided flows

4. Designed communication as a growth tool

5. Made analytics actionable, not passive

6. Built a scalable design system early

My Design Approach

Instead of designing screens in isolation, I focused on:

• How admins think while managing a community

• What actions they perform daily vs occasionally

• How members discover, engage, and respond

I broke complex tasks into simple steps, reused familiar patterns, and kept layouts clean so users could act confidently without training or documentation.

Design Solution

The final design delivered:

• A clean, functional admin dashboard showing recent activity and key actions

• Simple event creation flows with date, location, and participation details

• Campaign and announcement modules designed for clarity and reach

• In‑app messaging that supports quick replies and ongoing conversations

• Analytics views that help admins understand engagement at a glance

The UI was intentionally minimal, prioritizing usability over visual noise.

Initial Ideation & User Flow Diagram:

Branding & Dashboard Design

Style Guide:

This is the main dashboard screen of Kannect after Signup.

Core Features

Feature 1:

Event Management

• Quick creation flows

• Integrated communication + RSVP

• Real-time participation tracking

Turned events into a primary engagement driver

Feature 2:

Campaigns

• Goal-oriented structure

• Progress tracking

• Connected with messaging + analytics

Enabled admins to run and measure initiatives easily

Feature 3:

Donations

• Multi-type donations (money, supplies, services)

• Transparent structure

• Guided setup

Increased trust + contribution clarity

Feature 4:

Announcements

• High-visibility updates

• Fast publishing

• Clear hierarchy

Ensured critical information is seen

Feature 5:

Kannect - Messaging

• Contextual conversations (not generic chat)

• Clean UI

• Focused interactions

Reduced noise, improved engagement

Feature 6:

Articles

• Structured, easy-to-consume content across key motherhood stages

• Clear categorization for quick discovery and relevance

• Designed for readability with simplified layouts and hierarchy

• Integrated within user journeys for contextual learning

Enabled users to understand, trust, and consistently engage with content

Broader Impact

Beyond numeric gains, the product created a stronger foundation for the business:

• clearer product story for demos and stakeholder conversations

• more scalable structure for future features

• stronger confidence in the platform as a central operating system for communities

• improved alignment between engagement workflows and measurable business outcomes

Mobile Experience (Member Side)

Designed a community hub for members:

• Unified feed for updates, events, messages

• Real-time notifications

• Multi-community switching

Result: Seamless, continuous engagement beyond admin workflows

Design Impact

↑ 38% Increase in event participation
↑ 38% Increase in event participation
↓ 55% Reduction in Admin Efforts
↑ 2x Faster Campaign Execution
↑ 31% Increase in Member Retention
↑ 27% Improvement in Revenue Visibility

Product Impact

• Platform became a central operating system for communities

• Reduced dependency on multiple tools

• Improved onboarding and usability

Business Impact

• Stronger product storytelling for demos

• Scalable foundation for future features

• Better alignment between engagement and revenue

Key Learnings

• Systems thinking > screen design

• Simplicity is critical in complex products

• UX decisions directly impact business growth

• Early structure defines long-term scalability

Live Project Links:

Kannect Website:
https://kannect.co/

iOS App:
https://apps.apple.com/in/app/kannect-community-hub/id6463563136

Android App:
https://play.google.com/store/apps/details?id=com.kanexon.kannect&pcampaignid=web_share

**NDA & Copyright**

This case study is shared for portfolio presentation only. Due to NDA, internal data and sensitive details are not disclosed.
All rights and ownership belong to Kannect Platform.
This work cannot be reused for personal or commercial purposes.